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In Brief: My Startup Steps

7 june 2007, Simon Strandgaard

I have no girl friend, so there is lots of time fooling around with my interest - programming. The places I have worked at in the past sux. Reading literature about running software-projects has confirmed, that there indeed was something wrong at my previous workplaces.

I want to experience a well-working software company, but I don't think I can find any in my neighbourhood. I came to the conclusion that I needed to start it on my own. Here is the steps I have taken so far.

STEP1: proof of concept and money

The Summer 2006. My friend and I have a prototype ready, of the software-product we intend to sell. We have been working on this for 2 years in our spare time.

I have (had) some money on my bank-account that I am willing to spend on some fun.

STEP2: read about startup

I read these books:

Starting a business for dummies.
Some danish book on how stuff works in denmark.

STEP3: write vision/mission

The vision document, describes my idea about a well-working software company. I have discussed this with my friend (Dennis Hansen) and refined it over and over.

STEP4: innovator conference

I went to a conference where some money-freaks held some speaches. They talked a lot about planning things. As a computer-programmer there was'nt anything new for me, because when you write programs then you have to keep the future in mind. Best thing was that I talked with a lawyer and got input.

STEP5: registered opcoders.com as a company

It took me 10 minutes, filled in a form (3 pages of A4 size), with details about company-name, company-type, company-owner. It was surpricingly simple for a person without any business-insight.

STEP6: friends advise

Now when its more serious I have begun calling my friends that has handson experience with startup. They tell me about accounting, risks, money-stuff and what they did wrong.

STEP7: created company bank account

STEP8: fake companies starts calling

The 18 October 2006 a fake-company called me, imposing that they were the nationwide-company-index and that it was obligatory to be registered (cost 3000 kroner = $600 USD). So I called the police afterwards. It took me hours to deal with this shit. Somebody please make these fake-peoples life a living hell.

Whenever a person calls you then say: I will have to think about it and then I maybe will call you back!

STEP9: subscribed to online accounting system

The 3 November 2006. A friend of mine recommended a danish accounting system (e-conomic). I cannot imagine how difficult it must have been before these kinds of online systems begun showing up.

The 1 Febuary 2007. Use pen and paper, its easier.

STEP10: innovator course

6 November 2006. Five mondays in row I follow an innovator course. There has been a few surprises about things I had underestimated, but otherwise it has just given me self confidence...which is good.

STEP11: accidents

Bad things happened. I have made a list of all the things I can think of that can go wrong (risks).

  • 14 Jan 2007. mac-mini goes to repair (cost 3 weeks).
  • 16 Apr 2007. fire in basement (cost 1 week).

STEP12: fake companies starts sending me bills

7 June 2007. Today I recieved a mail from a company named "Domain Registry of America" (droa.com), that wanted me to transfer my domain to them; Thats insane! I read in the danish news that it is a fake company, and that it's difficult to get your domain back.

This is where im at. Lets see what happens next. Maybe I should go find myself a girl friend?